29 June 2018

Scomadi Joins Forces with Bravado and The Who for Limited Edition Scooters

LONDON, 29 June, 2018 – Scomadi Worldwide Ltd in partnership with Bravado, Universal Music Group's leading merchandise and brand Management Company, are pleased to announce a collaboration with seminal British rock band The Who to create a limited-edition range of uniquely themed scooters.

The Who are one of the most influential and iconic bands of all time.  Scomadi have taken inspiration from the group’s music, iconic styling and imagery to create an exclusive range of scooters paying homage to the pioneers of the mod movement in sixties London.

Scomadi and Bravado, together with founder band members Roger Daltrey and Pete Townshend, are producing a series of distinctive designs commemorating key landmarks in the groups history, featuring the hugely covetable Scomadi Turismo Technica.

In making the announcement, Frank Sanderson, co-founder of Scomadi said, “It is a huge honour for Scomadi and an acknowledgement of our high quality of design and styling to be asked to produce our scooters in association with The Who - one of the 20th centurys most influential rock bands who are iconic in the scooter scene”.

“Bravado are proud to have worked on this partnership between Scomadi and The Who. The scooter has long been a symbol of the mod scene and British culture – something immortalised by The Whos album Quadrophenia, so its very special to see its significance embodied in our collaboration together” added David Boyne, Managing Director, Bravado.

The limited-edition scooters will be available worldwide through Scomadis distributors in Autumn 2018 (dates TBA).

E-mail thewho@scomadi.com now to register your interest.


The Who Photo credit: David Wedgbury / Trinifold




With over 60 years of experience in the scooter industry, Scomadi is a British company formed by two internationally recognised innovators - Frank Sanderson and Paul Melici. Embraced by scootering enthusiasts worldwide, Scomadi has a rapidly expanding network of dealerships across the globe. Partnering with Pimol Srivikorn, the company produce their high-quality, world record breaking scooters at a new manufacturing facility in Thailand.

The Who

Formed in 1964 at the height of youth driven cultural revolution, The Who were amongst the forerunners of rock and roll with quintessential singles like My Generation, Who Are You and Wont Get Fooled Again. Heralded as one of the worlds most critically acclaimed bands, The Who have received numerous accolades and awards reflecting their commercial success and cultural impact and are ranked by Rolling Stone magazine as one of the top ten live acts of all time.


Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.

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